Privacy Policy

1. Introduction

Betenbough Homes ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect personal data when you visit our website at www.betenbough.com, interact with our online services, use our chatbot (AVA), submit forms, or otherwise engage with us.

This policy is designed to comply with the Texas Data Privacy and Security Act (TDPSA), Chapter 541 of the Texas Business and Commerce Code, effective July 1, 2024, as well as other applicable federal and state privacy laws.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please discontinue use of our website.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with us through forms, our chatbot, or other channels, we may collect:

  • Contact Information: name, email address, phone number, and mailing address.
  • Referral Information: If you use our Refer a Friend feature, we collect the name and contact information of the person you are referring. By submitting a referral, you represent that you have the referred individual's permission to share their information with us. We will use this information only to follow up on the referral and will not retain it for unrelated purposes.
  • Home Search Preferences: desired home features, community preferences, price range, and timeline.
  • Communications: messages and feedback you provide through our contact forms, email, phone, or AVA chatbot.
  • Warranty Requests: information submitted through our warranty request system.

2.2 Information Collected Automatically

When you visit our website, we and our third-party service providers automatically collect certain information using cookies, pixels, and similar technologies, including:

  • Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
  • Usage Data: pages visited, time spent on pages, click patterns, scroll depth, referring URLs, and navigation paths.
  • Location Data: approximate geographic location derived from your IP address. We do not collect precise geolocation data without your consent.
  • Session Interaction Data: anonymized recordings of mouse movements, clicks, and scrolling behavior collected for website improvement purposes.
  • Call Tracking Data: metadata about phone calls placed through our website, including call duration and source attribution.

For detailed information about the specific tracking technologies and cookies used on our website, please see our Cookie Policy at www.betenbough.com/cookie-policy.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including advertising platforms, real estate listing services, and analytics providers.

3. How We Use Your Information

We use the personal data we collect for the following purposes:

  • Providing Services: to respond to inquiries, schedule tours, provide home information, process warranty requests, process referrals and facilitate the home buying process.
  • Communications: to respond to your questions and provide customer support through our website, email, phone, or AVA chatbot.
  • Marketing and Advertising: to deliver targeted advertisements, measure ad performance, and send promotional communications where you have consented or as otherwise permitted by law.
  • Website Improvement: to analyze website usage, generate heatmaps and session recordings, and improve website performance and user experience.
  • Analytics: to understand visitor behavior and measure the effectiveness of our marketing campaigns.
  • Security: to protect our website from bots, fraud, and abuse.
  • Legal Compliance: to comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information

We share personal data with the following categories of third-party service providers. For specific vendor details and the cookies they place, please refer to our Cookie Policy.

4.1 Categories of Third-Party Service Providers

  • Analytics and Website Optimization Providers: we use third-party analytics services to analyze website traffic, generate heatmaps and session recordings, track call interactions, and measure content performance. These providers collect usage data, device information, and interaction data.
  • Advertising and Marketing Platforms: we use advertising platforms to deliver targeted ads, track conversions, build audience segments, and measure ad performance. These providers may collect device identifiers, browsing data, conversion events, and audience data.
  • Customer Relationship Management (CRM): we use a CRM platform to manage leads, track website visitor activity, deliver email communications, and support sales processes.
  • Website Security and Infrastructure Providers: we use services for content delivery, DDoS protection, bot management, and form security. These providers collect IP addresses, browser information, and request metadata.
  • Functionality Providers: we use third-party services for embedded video, web fonts, and tag management that support core website features.

4.2 Data Sharing Partners

We also share information with the following business partners:

  • Real Estate Listing Platforms: we share home listing data (pricing, photos, community information, floor plans) with listing platforms for the purpose of advertising our homes to prospective buyers.
  • Affiliate Companies: Olive Branch Home Loans, our sister company, may receive referred buyer information with your consent for the purpose of providing mortgage lending services.

4.3 Other Disclosures

We may also disclose your personal data as required by law, to protect our rights or the safety of others, in connection with a merger or acquisition, or with your consent.

5. Your Privacy Rights Under the TDPSA

If you are a Texas resident, the Texas Data Privacy and Security Act provides you with the following rights regarding your personal data:

  • Right to Know: confirm whether we are processing your personal data.
  • Right to Access: access the personal data we have collected about you.
  • Right to Correction: correct inaccuracies in your personal data.
  • Right to Deletion: request deletion of personal data you have provided or that we have obtained about you.
  • Right to Data Portability: obtain a copy of your personal data in a portable, readily usable format.
  • Right to Opt Out: opt out of targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects.

5.1 How to Exercise Your Rights

To submit a privacy rights request, please visit our Contact page at www.betenbough.com/contact. We will respond within 45 days of receipt. If we need additional time, we will notify you of the reason for the extension. You are not required to create an account to submit a request.

5.2 Right to Appeal

If we decline to take action on your request, you have the right to appeal. To submit an appeal, please visit our Contact page at www.betenbough.com/contact and indicate that you are submitting a Privacy Rights Appeal. We will respond to your appeal within 60 days. If we deny your appeal, we will provide you with information on how to submit a complaint to the Texas Attorney General.

5.3 Universal Opt-Out Mechanisms

We recognize and honor universal opt-out mechanisms, including Global Privacy Control (GPC) browser signals, for opting out of the sale of personal data and targeted advertising, as required by the TDPSA.

5.4 Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. We will not deny you services, charge different prices, or provide a different quality of service because you exercised your rights under the TDPSA.

6. Sensitive Data

Under the TDPSA, "sensitive data" includes personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnoses, sexual orientation, citizenship or immigration status, genetic or biometric data, personal data of a known child under 13, and precise geolocation data.

We do not intentionally collect sensitive data as defined by the TDPSA. If we determine that any of our data collection practices involve sensitive data, we will obtain your affirmative consent before processing such data.

[LEGAL REVIEW NOTE: If any data practices could constitute a "sale" of sensitive data under the TDPSA's broad definition, the following verbatim notice is required: "NOTICE: We may sell your sensitive personal data." Consult legal counsel to determine applicability.]

7. Data Retention

We retain your personal data only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy. When personal data is no longer needed, we securely delete or anonymize it. Specific retention periods vary by data type and are determined by operational needs, contractual obligations, and legal requirements.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality, integrity, and accessibility of your personal data. These measures include encryption of data in transit, secure cloud hosting with enterprise-grade security controls, content delivery and DDoS protection, bot protection on forms, and access controls for internal systems.

While we take reasonable steps to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us through our Contact page at www.betenbough.com/contact.

10. Do Not Track and Global Privacy Control

Our website recognizes and responds to Global Privacy Control (GPC) signals as required by the TDPSA. When we detect a GPC signal, we treat it as a valid opt-out request for the sale of personal data and targeted advertising.

11. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide functionality, analyze usage, and deliver targeted advertising. For comprehensive information about the specific cookies and tracking technologies used on our website, their purposes, durations, and how to manage your preferences, please refer to our Cookie Policy at www.betenbough.com/cookie-policy.

You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings.

12. Third-Party Links

Our website may contain links to third-party websites, including real estate listing platforms, social media, and other external sites. This Privacy Policy does not apply to those websites, and we encourage you to review their privacy policies. 

Some forms linked from our website, including grant and sponsorship applications, are hosted by third-party platforms that we use to manage those programs. While we manage these forms, they may be subject to the privacy terms of the platform on which they are hosted.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top and, where appropriate, provide additional notice on our website.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please visit our Contact page:

www.betenbough.com/contact

Betenbough Homes
6307 82nd St
Lubbock, Texas 79424